FOOT TRAFFIC

Having an ATM located on your premises creates what is know as new and or additional "Foot Traffic".  Foot traffic is generated in many ways for example;

1. Local business located close to your business will send customers to use your ATM.  If the customer who is using your ATM was not aware of the products an services you sell.  Then they "Now Know and Remember" and may purchase or use your services at the time of using the ATM or return at a future date to use your products or services.

 

CUSTOMER LOYALTY

Merchants that carry and ATM at their location build customer loyalty as customers prefer to go to a place of business that have an ATM over those that do not.

 

SPENDING and RETENTION

 

Cash retention at properties that have an ATM average of 30%.

The average cash withdrawal at an ATM is $70.00 per transaction.

INCREASED CASH SALES

 

Using the following example will show how a business could increase their sales by having and ATM at the Merchants property.

$70.00      200 $14,000        30% = $4,200 x   25 % $1,050

- average withdrawal per transaction  - transactions per month  - Totally monthly withdrawals  - Spending at ATM location  - Monthly increase in sales  - Markup  - Monthly net profit

 

INCREASED INCOME FROM NOT USING CREDIT CARDS

 

Using the following example will show how a business could increase their bottom line income from not having to take credit card transactions.

$5,000 x   04%  $200

- Amount paid to credit card transactions per month  - Credit card rate  - Total commission saved if customers use and ATM vs. Credit Card Transactions